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Years ago, Mc Donalds came up with a stellar slogan that got everyone hooked, "i'm lovin' it." I couldn't stop saying it, every one around me was saying it, as it was also all over television. To my recollection, I even remember Justin Timberlake signing the slogan and doing an advertisement for Mc Donalds. Haha, their slogan was an epidemic of the advertising world. I choose the Angus third pounder advertisement from Mc Donalds because it looks extremely appealing to eat and I love meat! =)
In Section A of Chapter 5, the book teaches us how to evaluate the premises in three ways for an argument to be good: "There is good reason to believe the premises. The premises are more plausible than the conclusion. And, the argument is valid or strong." In Section B, it teaches us to accept a claim from personal experiences or other credible sources.
After seeing the advertisement on T.V. just like many others, I excitedly tried their new burger for lunch since I was craving a beef burger. Sadly, it was not what I expected it to be and thought since they were promoting the third pounder that it might just be worth wild to try. Remembering the way it looked on the advertisement, I was thinking that it will probably taste close to a decent restaurant burger for the price that Mc Donalds was charging for the burger but I was wrong. The burger did turned out to be a third pounder but it was so dry and overcooked. It was so bad, I have never ordered it again since then.
I've concluded that just because the advertisement pressed for a good argument with their appealing picture, the premises are more plausible than the conclusion. Their slogan allowed them to lure customers in and their pictures made the burger ten times tastier. From my experience, I would not recommend this burger and go for the $6 burger from Carol's Jr. any day. =)
Lol your example of an advertisement was perfect. I too know that I have fallen for many advertisements on television because it looked so appealing especially food wise. I think your example did an excellent job proving what the book was explaining that ads can be deceiving. You also used an example which is so common to everyone and is pretty much certain that every one of us has tried a food item because we saw it advertised on television. I use to work at a fast food place and customers would always ask for items that were shows on television. It is so common. What a great and relatable example!
ReplyDeleteI can completely relate to your McDonalds story. I hate how yummy their food looks in advertisements, but then it tastes so terrible and bland in real life. It is such a let down. Well except their vanilla ice cream. I’m in love with the stuff. You did a really good job of showing how advertisements are tricky and we cannot always believe them. You also explained really clearly and really well how “the premises are more plausible than the conclusion” . Thank you for also providing a solution and suggesting a different burger from a different fast food joint.
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